The firm is built on the foundation of more than 30 years of accounting practices, fused together to form what is now known as Peters & Partners. Our roots go back to the early 80s when Al Heman started his own firm. Just a few years later he was joined by John Friedland, a man who remains a proud partner to this day. Our firm has been built into a substantial Chartered Accounting Public Practice Firm, and has helped companies both small and large to innovate and succeed.
“Our firm works because we have all bought to the table an excellent client base, teams that have integrated well and share the same goals and objectives, and we as partners all share the same values and views,” says founder John Friedland
David’s passion is driving growth and helping the average become the exceptional.
“One of my proudest moments was taking a small retail business with turnover of $3 million and turning it into a $20 million one,” says David.
David ran the accounting arm of a financial firm before joining the team at Peters & Partners. His skills range from financial management expertise, strategic planning, leadership advice and, of course, the backbone of every good accountant, taxation expertise.
But behind that advisor façade is a man who admires the extraordinary. His hero is Superman. “I’ve got to admire a man who can fly!” says David.
After almost 30 years as a partner of his own accounting practice, there isn’t much in the financial services field that John hasn’t seen or done before. His decision to combine forces with Michael Peters joins together two passionate firms who consider clients their number 1 priority.
“My founding principle is to provide the best service to clients,” he says. “This means, if necessary, I am available 24/7 and can provide exceptionally short turnaround times, with an open door policy to be generally available to meet clients at short notice.”
John’s heroes are those who share his strong views on having high standards and values.
Yasemin has worked in chartered accounting and financial services since 2005.
She specialised in corporate governance, corporate structuring and corporate compliance, including mergers and acquisitions, deal structuring, due diligence and deal execution.
Yasemin is a member of the EISS Super Board and a member of their Investment Committee. She also chairs the Remuneration & People Committee.
As a 3rd generation practicing Chartered Accountant, Barry has a great foundations in understanding what drives a successful and growing Accounting firm.
Having also been part of the WHK / Crowe Horwath growth strategy, Barry has developed his leadership and management skills in larger multi service Accounting & Financial Services firms.
His focus is now with leading Peters & Partners on the next stage of its journey, focusing on establishing a client centric, people first culture.
Barry’s leadership style, embraces the development and empowerment of team members to be the best they can be, ensuring quality relationships are established throughout the team and with our clients.
Being a tragic Tigers supporter, you can find him trekking to Leichardt Oval in winter, and trying to keep the fitness levels in check with a swim art Coogee.
With almost 10 years of experience in small and mid-tier accounting firms, Sasha joined Peters and Partners as a Manager in the Business Services division in May 2019.
Sasha has a wealth of experience in providing taxation and accounting services for family groups, high net-wealth individuals/contractors and small, medium and large businesses in various industries.
Sasha’s passion is solving complex client problems to enable and allow clients to focus on the most important thing – growing their business.
He is a full member of the Institute of Chartered Accountants of Australia and New Zealand and he also holds a Bachelor of Business (Accounting).
Outside of work Sasha enjoys spending time with his friends and family, travelling, and all things associated with sport, being a Sydney Swans and Manly Sea Eagles tragic.